Earlier this month, elénzia Medical headed to the NEC, Birmingham to exhibit at The Pharmacy Show, the UK’s largest event for pharmacy professionals. The event provided an invaluable platform to introduce our new product, Imunoglukan P4H®, a clinically proven supplement aimed at enhancing children’s immune health. Emily Burke, elénzia Business Manager, shared, “we had hoped to ignite interest, raise awareness and get feedback from those that will be instrumental to our future success,” and, as the sole UK distributor for Imunoglukan®, we did exactly that. Over the two-day event, the elénzia team engaged in hundreds of insightful conversations with pharmacists, parents and healthcare providers, all eager to learn more about how Imunoglukan® can support children’s health. The positive response from attendees reaffirmed our commitment to delivering trusted, science-backed health solutions.
Valuable Conversations on Imunoglukan®
Throughout the event, elénzia Medical’s compact but inviting stand offered a focal point for attendees curious about Imunoglukan®. The display’s impact was clear, as Alexander Pilawski, our Innovation Manager, stated, “we had a beautiful stand and were very busy considering the relatively small size.” Each conversation helped drive home the value of Imunoglukan®, and the overwhelming response was validation for its necessity within the market. Reflecting on these interactions, Godsfavour added, “It was incredibly validating to see so many people genuinely excited about our product’s potential. I also thoroughly enjoyed the opportunity to geek out with fellow professionals about the latest developments in pharmacy and healthcare.”
The enthusiastic response underscored a strong interest in natural solutions for immune support, with elénzia’s stand consistently busy throughout the show. Another team member added, “I expected to have some good conversations, but the response we received absolutely blew me away!”
A Captivated Audience at The Pharmacy Show
One of the standout moments of the show was a presentation led by Andrea Vojčíková, Medical Manager of Imunoglukan®, who shared her insights on children’s immune health and the benefits of Imunoglukan®’s formulation. Her expertise helped attract a highly engaged audience, with many attendees eager to learn about this new product. As one attendee reflected, “it was inspiring to witness such a strong interest in natural solutions to children’s health.”
Marketing Communications Executive, Sofía Fernandez shared that her modest expectations were truly surpassed, “I expected us to have a lower number of leads. However, we exceeded them working as a team. It was the knowledge and passion for Imunoglukan that truly made an impact, attracting and engaging the crowds.”
The Pharmacy Show Environment
The show provided a valuable look at broader industry trends and approaches and our team found inspiration in the creative strategies used other companies we presented alongside. “Some of the companies had a great merch strategy,” noted Sofía, “there were some great stands that had excellent interactions giving full-size products away, like Boots.”
We hope the elénzia Medical stand at The Pharmacy Show 2025 will show just how much we learnt! But for now, we were grateful to have created genuine excitement about Imunoglukan® by focusing on meaningful, knowledge-driven conversations.
Two days to remember!
At the close of the show, we were over the moon with the response to elénzia Medical. “Massive success, the team, the stand and the show as a whole went even better than anticipated,” Alex shared. The team left with a renewed sense of purpose and excitement for the future, with one member noting, “The launch of Imunoglukan® P4H couldn’t have gone better – we made valuable connections, received fantastic feedback, and generated real excitement about our product.”
The event left us feeling optimistic and inspired. As Godsfavour accurately put it, “It was exhausting but in the best possible way, I left each day with my head spinning with new ideas and possibilities.” Emily summed it up perfectly, “I was genuinely grateful to be a part of it.”
If you’re interested in learning more about Imunoglukan® or want to make an order, click here or contact us to find out how our immune health solutions can support your practice.